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Veterans in Action

BPW Foundation taps woman veteran to expand Joining Forces digital marketing

Washington, DC – The Business and Professional Women’s (BPW) Foundation recently announced that Crystal Williams, CEO of MetaLogix, Inc (Charlotte, NC), has joined the team as social media and digital strategy coordinator.

Williams and her team will work closely with BPW and Joining Forces Mentoring Plus (JFMP) to develop and implement enhanced digital marketing campaigns. She will also assist with content and social media strategy, market research and industry analysis.

JFMP offers personal coaching and professional guidance, including working women mentors, for women veterans. It was launched in 2012 by the BPW Foundation.

MetaLogix is a woman-owned, veteran-owned information technology consulting firm.

Williams joined the U.S. Army shortly after her graduation from high school. During her ten-year military career, first in the Army and then the Army Reserves, she received the Armed Forces Reserve medal and an Army service ribbon. She served honorably during the War on Terror-Operation Enduring Freedom, where she earned the national defense service medal. She also serves as the BPW-North Carolina Women Joining Forces chair.

Williams has more than fourteen years of business, government and technology experience.

“I’m honored to be chosen by BPW for this task. I believe in BPW and the Women Joining Forces Mentoring Plus program,” says Williams. “As one of the first grassroots organizations to focus on working women, BPW has a unique opportunity to engage women veterans and their families at a local level where mentorship will benefit the most.”

Deborah Frett, CEO of the BPW Foundation, says, “In the ever changing digital landscape, it’s critical that we continue to evolve our digital and social media engagement strategy. And we believe that Crystal will bring a unique voice to our mission and help spotlight the great work we are doing with the Women Joining Forces Mentoring Plus program.”



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