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Diversity in Action

Kimberly-Clark: where every component is geared for success

Diversity programming depends on needs, and the company is focused on retention, relationships and resource building, says a diversity director

Edward Williams and Denise Couture of Kimberly-Clark.
Edward Williams and Denise Couture of Kimberly-Clark.

We take a look at the organization and determine its needs. Then we put initiatives in place to ensure that objectives like diversity mix and leadership development are met," says Ed Williams. Williams is director of corporate diversity initiatives at Kimberly-Clark Corp.

The company's diversity programming, he explains, is governed by the corporate diversity steering committee, made up of senior level officers who guide the company's diversity initiatives.

Managing Inclusion, the Kimberly-Clark diversity training program, is "state-of the-art," Williams notes with pride. "It focuses on how we keep people engaged and ensures that everyone feels valued.

"We look at the organization at large and implement initiatives that address immediate and future needs. We want to be sure our employees know that their work contributes to our success in a very real way."

It's only good business sense, says Williams. "If you look at the organization top to bottom, you'll probably see product developers, sales teams and marketing teams all engaged and excited about a new product line. A fully engaged manufacturing team is also critical.

"A lot of our success depends on being first to market, so it's extremely important that every component of the company feels appreciated and eager to do what's necessary for us to succeed," Williams declares.

Denise Couture, director of global research and engineering recruiting and career development, notes that "We want our corporate culture to be inclusive and our business results to benefit from a diverse mix of talent."

To fill the pipeline, Kimberly-Clark is involved with inner-city high schools. "And we're forming links with universities to form a high school/university partnership," Couture explains. "We're working with the University of Wisconsin and Michigan Technological University."

The idea, says Couture, is to get high school students interested in pursuing a technical degree. "Our campus teams work with universities to provide scholarships to minority students, and the college students serve as mentors to the younger kids."

Kimberly-Clark hires new grads in ME, EE and ChE, of course. "We're also interested in biomedical engineers, industrial engineers and general sciences majors," notes Couture.

The company works with NSBE, SHPE, SWE, AISES and other minority technical groups to attract co-ops and interns, and entry-level and experienced engineers.

Kimberly-Clark maintains employee networks for various groups. There are African American, Asian, Latin American, women's, and gay and lesbian groups, and also a child/dependent care network and a family caregivers network. In the network for new employees, new hires and transfers learn the ropes from more experienced colleagues.

Most of the networks are currently active at Kimberly-Clark's Neenah, WI and Roswell, GA HQs. More employee networks are in the works at satellite manufacturing locations in New Milford, CT; Conway, AK; Paris, TX; Corinth, MS and Chester, PA.

Kimberly-Clark also offers flexible work arrangements, including job sharing and telecommuting when appropriate. And there's an employee assistance program where workers who feel the need can schedule confidential discussions with counselors. In all, "There's a lot of emphasis on teamwork and many opportunities for interaction," Williams notes.

And don't forget the annual diversity picnic, which gives workers a chance to interact outside the office. "It's our way of showing appreciation for all our folks do throughout the year. It's organized by the diversity networks and features ethnic foods and plenty of activities," Williams reveals.


Kimberly-Clark Corp
Kimberly-Clark Corp
www.kimberly-clark.com


Headquarters: Dallas, TX
Employees: 64,000 in 43 countries
Revenues: $13.6 billion
Business: Tissue, personal care and healthcare products

Kimberly-Clark also organizes several community outreach programs and supports employee volunteerism in general. "If either you, or your spouse who doesn't work for us, volunteers thirty hours annually with an organization, we'll donate $500 to that organization on your behalf," says Williams.

Couture adds that the company's internal website offers a community relations link with a "volunteers in action" list to "give our employees many ways to get involved."

The company supports employee and family education. Its educational opportunities plan not only helps employees obtain their degrees, but also supports a family savings plan for post-secondary education.

Kimberly-Clark is heavily focused on retention - "relationships and resource building" - says Williams. "We have very active long-term mentor programs."

And something that's really unique: the "Take an officer to lunch" program. If you don't want to get involved in something more formal, you can sign up for a lunch meeting with a senior company officer.

Isn't that intimidating?

Not at all, says Williams. "It's a great chance to ask questions."

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